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BBM won't be coming to Android or iOS this week, after a version leaked before it was ready. Meanwhile, BlackBerry's likely to be sold off. Things are moving fast at BlackBerry -- except in its BBM department. The troubled phonemaker yesterday announced that BBM would not be coming to Android or iOS this week, after a version leaked before it was ready. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.

As music-streaming services finally take root after years of promise and expectation, Sonos is the speaker company that has been focused on nothing but streaming since its inception, For a long time, it served an awkward niche that wasn't quite yet ready for prime time, Now that streaming is everywhere, Sonos' eight years of maturity in exactly that style of audio delivery puts it front and centre in the streaming revolution, "Ironically, we thought we were late," said Tom Cullen, co-founder of Sonos, "We saw listen.com in 2004 before they were bought by Real Networks for the Rhapsody service, and we thought, 'That's it, that's what everybody's going to do.'"The four watercolour cacti & succulents - beige iphone case founders of Sonos actually came from a company called software.com, an infrastructure company driving directory and email servers, In the midst of that early '00s era and the rise of consumer web services, it seemed like everything was heading to the server, So of course music was going to move online, It just took a lot longer to do it than the company expected..

"The part we missed was that the hard part isn't the technology at all. It's the combination of delivering an experience and catalysing the habit change to take advantage of it," said Cullen. "Unless there is mass habit change, it doesn't matter, and we basically fade away because people didn't discover streaming before we ran out of will to keep going. We turned out to be more tenacious than some."To Cullen's mind, the eventual shift was actually catalysed not through music, but through video. While Apple's success in online music was still very much focused on selling tracks, the YouTube and Netflix revolution meant people started to see that you don't need to own a collection to access a world of content.

"Once people got that idea, it made it a lot easier for us, and watercolour cacti & succulents - beige iphone case I really believe they only got that idea in the last couple of years," said Cullen, "For 10 years, I've been telling everybody that in five years, everybody's going to stream, Now I will tell you that in five years, everybody is going to stream, and I'm finally going to be right."Looking back on the history of the product, Cullen feels that music streaming "finally got good" back in 2008, when Sonos cut out the PC middle man and went directly to the server with all the music the service could handle, Without a PC in the way, the experience became seamless, letting users call up internet radio, podcasts, their own networked music collection or a subscription service straight from their smartphone on a Wi-Fi network..

"You think of a song, you pull it up, you play it, you don't run any storage in your house; it's a beautiful thing. But people didn't know that was a good way. They'd been trained for so long that you should be a collector, and you should buy and you should own."For a company that has made big technical changes — like a shift from requiring a local PC go-between to letting Sonos speakers talk directly to the internet — one amazing factor is that every component and speaker that Sonos has ever made has been maintained with firmware updates that keep them working with each other to this day.

It's a technical feat that few consumer electronics companies would demand of themselves, and few customers would entirely expect, But it's the kind of upgrade that wins loyalty and speaks to a focus on delivering features and experiences ahead of consistently selling new hardware, "We're very different from the people we are candidly displacing in a lot of ways," said Cullen, "If you think about watercolour cacti & succulents - beige iphone case how an audio product was made historically, it was largely a piece of hardware and maybe some industrial design, but then, after that, there was very little software, there was no kind of connectivity to the internet, In my opinion, the user experience isn't very good, Yet, there's one area we have in common: if you buy a Denon amp, it will probably last 20 years..

"Audio equipment lasts, speakers last," said Cullen. "So we felt we should make stuff that lasts. We made that commitment to ourselves to make stuff that lasts. "The problem with that is it is going to get obsoleted by software," he explained. "So we made upgradeability a 'P1', which around here means it doesn't ship until it's done. A lot of people came to us after we shipped our first amplifiers and said, 'Wow, upgradeable on first release, that's impressive, must have been hard.' And it was! It took a long time and a lot of work — you do it wrong and you could turn everybody's product into a brick one day! Well, knock on my wooden head, we've never done that, and I think we're past that now.

"But that is the kind of thing we did because we felt we are not in the portable music player business where low-cost things where you use them for a while and then you watercolour cacti & succulents - beige iphone case find them in a drawer," said Cullen, "We believe that if we do this right, we will continue to invest in acoustics, design and our idea of 'play all everywhere', and that we will be things that people take with us over many changes in their lives."Just some of the services that Sonos supports in Australia.(Screenshot by CNET Australia)..



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