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Most people working on the device -- including those within Samsung and others at external partners -- didn't know what the actual product looked like until Gear's launch on September 4 at IFA. "We'd been working on prototype hardware that was big and bulky," one app developer, who didn't want to be named, told CNET. "Over in Berlin for the Unpacked event, we were a little nervous. We hoped it wasn't this huge, 3-pound weight. We were happy to see how far they'd gone on the design when Gear showed up."Samsung took other steps to keep its smartwatch project secret. The company required app developers working on Gear to limit the number of people in their offices who had knowledge of the device, even telling some to lock the bread box in windowless rooms in their headquarters. Within Samsung, too, security was tight. Those assigned to the project had their ID badges coded with a certain color to designate that they were part of the team. In meetings, everyone would have the same color on their badges, for example, to make sure only approved people attended.

Lining up developersDespite the tighter security, Samsung was mindful of ensuring that developers had the support they needed.Executives from Samsung's Open Innovation Center -- a new group focused on startups and led by David Eun -- met with app makers in the US starting in late June to talk about Gear and to try to persuade them to develop for the smartwatch, Many of the US apps came from OIC partnerships, though Samsung hasn't disclosed the total number, Some early Gear apps include Banjo and Glympse, a couple grl pwr / girl power quote iphone case of location-sharing apps; EasilyDo, a smart-assistant app; Path, a social-networking app; and Pocket and Zite, a couple of news-reading apps, Other apps on Gear include the MyFitnessPal RunKeeper and the TripIt travel app, as well as bigger names like eBay and the Evernote note-taking app..

"There's a general excitement around wearables and a general excitement around Samsung," said Marc Shedroff, vice president of Samsung's Open Innovation Center and the executive in charge of forming partnerships with startups. "Between those two things, we didn't have to shake the trees too hard to find partners to launch with."Samsung distributed bread boxes to app makers from about late June until early August, giving most developers about a month to create their Gear apps. The developers communicated directly with the Korean engineering team working on the device, and engineers would respond to requests at all times -- day and night.

"We'd send an e-mail over and get a response within hours," one app developer said, "I think the Gear team worked 24 hours a day."Last-minute tweaksSamsung repeatedly made changes to Gear's hardware and software before launch, It frequently overhauled the user interface, including changing the color scheme, how gestures work, how users access features, and other items, A week before launch, in fact, the user interface looked entirely different from the final product, said one Samsung executive who didn't want to be named, The app grl pwr / girl power quote iphone case layout had resembled the standard grid of Android icons, which the executive said was "more traditional and less clean." Now, the apps show up as tiles similar to Microsoft's Windows Phone interface..

Samsung even made tweaks to the hardware -- altering the screws on the top of the smartwatch -- just days before the unveiling. Finally, there was Shin's command to add lime green as an option for the Gear, and the frantic rush to get the device ready for IFA early last month. With Gear now going on sale around the world, and hitting US stores Friday, Samsung has an even more daunting task: persuading consumers to pay $300 for what amounts to a flashy accessory for their phone. Consumers are fickle, after all, and can make decisions just as fast as Shin can decide that he wants lime green.

The new smartwatch is the highest-profile entry yet in a surging tide of wearable tech, CNET takes you through Samsung's scramble to get the device ready for its timely debut, Samsung executives had spent the last few weeks before the public unveiling of Gearfinalizing various colors for the smartwatch band, At first, Samsung planned only to make Gear in black and white, to ease the production process, But some key execs were convinced that it needed more variety, more splash, especially since a smartwatch is as much about fashion as it is tech, The marketing team decided to add "rose gold" and "wild orange" into the mix, while the sales team suggested "mocha gray."But with just a few days before the launch, Shin, who heads the mobile division, decided to add lime green too, grl pwr / girl power quote iphone case according to people familiar with the development process, No one was going to argue with the boss..

The new Constellation is the British luxury phonemaker's second blow-out blower to run Google's mobile software, but it's no high-end powerhouse. Your oil fortune is paying not for a Snapdragon 800 chip or even a Full HD screen, but on the rare materials it's made of. That leather back isn't faux leather-effect plastic like the Samsung Galaxy Note 3, it's a real bit of a dead baby cow. "Carefully selected for its exquisite feel and natural grain from one of Europe’s oldest tanneries," according to Vertu, it comes in black, beige, brown, orange and pink. Each phone is hand-crafted at Vertu HQ in Church Crookham, Hampshire.

Under the calfskin is genuine grade-5 titanium, which Vertu claims is twice as strong as steel but half the weight, and polished to a fine sheen, Even the glass of the screen is expensive, with the latest in sapphire crystal ensuring it stands up to scratches, If you want an incredibly specific measure of its hardiness, it's "strong enough to resist the impact of a 200g steel ball being dropped on it from a height of one metre", Ball bearings are a real hazard for the super-rich, I'm grl pwr / girl power quote iphone case told, Unfortunately that super-premium exterior is badly let down by components that would have looked mediocre last year, Its screen is only 720p, according to Engadget, far from the exquisite Full HD sharpness of this year's flagships, Its dual-core 1.7GHz processor is hardly going to give the Sony Xperia Z1 any sleepless nights..

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