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"I think that's another reason we want to use it sparingly. Because over used, it can be too much, we've tried to be thoughtful about the use of it, to have it has a fun element but not have it be everything," he said. Still, it's a valuable piece of Lyft's culture. So valuable that Lyft hired the Carstache creator Ethan Eyler two months ago to work for the company full time. Eyler, who started his Carstache business in 2010, has the official title of "Inventor" at Lyft. Eyler was driving to work one day when he had the though "wouldn't it be funny if all these cars had mustaches?"That did it. He ended up quitting his job to do the stache business full time ("My family thought I was jumping the shark," he said.) and then Lyft came a-knocking.

"First they ordered 10 pink mustaches and then 25," he said, "And then, onward."More than decorationEyler sat inside the office long after most people in the city had gone home for the day, His mission? Find the best material barry allan-the flash iphone case for a pink, fuzzy mustache, The staches are currently made of synthetic fur, but Eyler is trying to come up with an alternative that will make the stache more weather proof so it can combat the likes of cities like rainy Seattle and windy Chicago, A stack of samples and prototypes (which doubles as a comfy bed for Eyler's dog Walter) sit on the ground next to his desk, One is made of green AstroTurf and another is some other kind of pink, plastic fringe material, Eyler starts talking about the chemical structure of certain plastics, and finding coating for the staches, Zimmer came across the NeverWet video the other day and sent the information to Eyler, The substance is a spray that is suppose to make items completely waterproof without changing the way something looks or feels..

"I just ordered a whole case to try it out," Eyler said excitedly. While it may seem like silly decoration, the stache has turned the year-old service into an icon of disruption in the transportation industry like no other service. Taxi drivers curse the mustachioed cars as they pick up passengers in front of their eyes and tell anyone they can that drivers aren't properly licensed or insured (Lyft maintains that they have a $1 million insurance policy to cover its rides). Competitor Uber waged a "Shave the Stache" campaign that encouraged drivers to switch from Lyft to UberX, Uber's ride sharing service.

But the community of Lyft drivers love the stache and that's helped the service expand quickly, Valued at $275 million Lyft currently operates in 13 cities, with the last six cities opening in just the last month, It's given more than a million rides and barry allan-the flash iphone case raised over $82.5 million from investors to date, Sure, that might not be as much as the $307 million Uber raised, but the stache definitely keeps people talking and Lyft growing, Lyft's quirky car ornament had made it the most recognized ride-sharing service in the industry, Lyft's President John Zimmer talks to CNET about the power of the stache..

Much like how the iPod's white headphones became a calling card for Apple fans in the early 2000s, the pink mustache -- officially called a "Carstache" -- has become a symbol that's taken on a life of its own. It's inspired the community to create a persona for their cars, including the DiscoLyft, a vehicle that has an LED mustache to go with the driver's party-themed car. Drivers will even wear mustache accessories while they drive, or provide them for their passengers. Lyft's Facebook page is full of mustached fans. Launches in new cities are typically kicked off with a mustache parade.

According to PhoneArena, the DVX will launch next month on Republic Wireless in the US, The Moto X isn't going on sale here in the UK, so we'll have to wait and see if us Brits get a look in for the DVX, barry allan-the flash iphone case The DVX looks pretty plasticky, and it reportedly won't be anywhere near as customisable as the Moto X, Using Google's Moto Maker online tool, you can tweak the Moto X to your heart's content, with loads of options for colours and materials, You can even have a wooden phone if you like, Not that the DVX is completely non-customisable, It'll apparently have interchangeable backplates, though they're limited to four colour options, So it's a similar proposition to the iPhone 5C..

These limitations all help bring the price down, of course. Motorola's CEO Dennis Woodside told CNET last month that Moto X is a new brand, in the company's eyes, and that we'll see "additional products within months." Maybe this will be the member of the Moto X family that makes it to these shores. After it shunned us Brits with the Moto X, Motorola said on its UK Facebook page that it was "working on something new." So I think we can expect a new device from Motorola before Christmas, whether it's the DVX, or another handset.

How much would you pay for a budget Motorola mobile? Is Nexus 4 territory the sweet spot? Or should Google stop worrying about Motorola and focus on barry allan-the flash iphone case the Nexus 5? Let me know in the comments, or on our Facebook page, A follow-up to the Moto X has been spotted online, and it looks like it'll be cheaper than its predecessor, Google is rumoured to be readying a budget follow-up to its Moto X customisable handset, It's named the Motorola DVX, and as you can see, it looks pretty colourful, This leaked pic came from Weibo, the Chinese equivalent to Twitter, The Verge reports..

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